Stroupe Vice President. Linda Deighan. Tonya also understands the value of strong retailer and e-tailer relationships in building successful licensing programs. Here are a few of our clients — past and present. Through each of these service steps, we set our sights on maintaining strong business alliances. Developing positioning and marketing strategies for licensing and co-branding.
Assessing licensing potential in relevant scenarios. Identifying possible licensing partners and negotiating strong, mutually-beneficial agreements. Evaluating and analyzing licensing proposals. Structuring and finalizing co-branded and hybrid licensing agreements, when appropriate.
We can answer your questions about licensing. Key questions to ask about licensing. Licensee Questions. Why do I need a brand? What is my go-to-market strategy for a brand? How much can I afford to pay for a brand?
Licensor Questions. Why do I want to extend my brand? Where do I want to see my brand in the marketplace? Am I willing to be flexible to accommodate a royalty rate appropriate for specific product categories? Contact us to discuss these questions. May March As a Top 25 global licensing firm we build long-term sustainable programs that generate multi-million dollars of royalty revenue.
We take a strategic approach to bring significant impact in brand enhancement and revenue. By providing great plans, deep critical market insight and a bias for action without skipping good business management steps, we increase your probability of success in a brand licensing venture. A strategic brand licensing program requires senior level sponsorship to be successful and so the opportunity must be large enough to warrant the prioritization for success.
Strategic Brand Licensing may be a very valuable growth strategy via brand partnership if:. We begin our process by determining the value that a program might bring your organization. One major difference about The Valen Group is that we realize that we do not know if brand licensing will drive significant revenue for you.
We will readily approach you with what our hypothesis is and then conduct the strategic analysis to analyze strategic options and determine what the opportunity might produce. Why are we so transparent? Two reasons. One, it is our culture as strategists to seek the truth and we know that this type of partnership strategy may not be a good fit with every brand or corporate strategy.
And two, if you as the brand owner do not find this a significant, strategic program it likely does not fit our criteria either. We have represented many organizations with existing programs, both brand managers who have developed or manage the program internally and those who were looking to switch to another brand licensing agency.
For brand owners seeking for further development and management of an existing program we provide Representation services which include:. For those who would like to maintain their current brand licensing agency or internal management.
We can provide management consulting services for your program including:. We work with a select group of manufacturers or producers who have ability to license major, established brands and create impact in the market.
We provide the expertise and partner targeting and contracting services that helps to ensure the terms are fair and create long-term value to both parties. We know that producers invest significantly to develop unique products or services in the market and develop retail distribution and as such if they are performing and enhancing the brand equity, deals should reflect this understand so licensees can leverage the licensed brand in a sustainable, long-term partnership.
For manufacturers who would like to license major brands for use on products manufactured and distributed by them. We provide targeting, deal structure, negotiation and management to ensure fair, reasonable deals.
We offer full range of services:. Brand licensing is a partnership and both parties, licensor and licensee are concerned about control and performance while each side has its perspective, our approach to strategic partnership drives out these choices based upon a clear vision, business case and objectives agreed to by both parties to allow the crafting of the deal to fit the needs of the partners.
This style of relationship management is critical to continue and allow for visioning, information sharing and transparent discussion of issues and opportunities to forge trust to build and grow the value and importance of the relationship. Many of our consulting clients manage their program internally or would like to maintain their current brand licensing agency but are seeking benchmarking or best practices improvements to optimize or growth their program into a long-term sustainable strategic asset.
We provide management consulting services for your partnership program including:. There are implications with partnerships that can be good or bad depending on situation, strategy and your organizational culture. Successful brand licensing partnerships are no different than other successful partnerships where there is a willingness to share insight with the partner and each party works to maintain trust because, while control is spelled out in the brand licensing agreement, partnerships last based upon the depth and quality of the relationship.
The Valen Group roots came from strategy consulting and through our focus on growth and strategic partnership work led us into strategic brand licensing. You can read more on our Strategic Partnership Services. Collaborative Workshop. A workshop environment which is liberating for creating new ideas, solutions, processes and business models. It combines the right people and process to take initial insights and build upon them to identify better solutions.
Strategic Partnerships. Access to know-how, technology, assets or other IP to create valuable new solutions through partnerships. Read More. Since , we engineered partnerships utilizing a lean startup approach. Let us show you how deliver results on behalf of our clients and brand partners.
Expert Guidance. Achieve Your Goals. Grow Your Business. Does your company need our services? Message us today. ADJ helps brand owners and manufacturers navigate the complex licensing landscape.
0コメント